Privacy Policy

Last updated: February 12, 2025

Introduction

Back At You, Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.backatyou.com) and use our software services, including but not limited to:

  • Marketing automation
  • Social media management and analytics
  • Design Studio
  • Lead generation and CRM
  • Website creation and hosting
  • Transaction and contract management
  • Commission tracking and reporting

By using our services, you consent to the data practices described in this policy. If you do not agree with this policy, please discontinue the use of our services.

Information We Collect

We collect personal and business data from users in multiple ways, including when they sign up, log in, interact with our services, or integrate third-party applications. The types of data we collect include:

  1. Personal & Business Information:
    1. Full name and business name
    2. Email address, phone number, mailing address
    3. Other business details

  2. Account & Authentication Information:
    1. Login credentials (email, username, password, authentication tokens, etc.)
    2. Single sign-on (SSO) information via third-party providers (Google, Facebook, etc.)
    3. Account preferences and settings

  3. Financial & Payment Data:
    1. Billing information and payment details (credit card, ACH, invoicing, etc.)
    2. Purchase history and subscriptions
    3. Transaction details and commission reports (for brokerage clients with this service)

  4. Usage & Technical Data:
    1. IP address, browser type, device information, operating system, and location data
    2. User interactions with our platform, pages viewed, and service usage logs
    3. Marketing preferences and communication settings

  5. Lead Generation & CRM Data:
    1. Leads generated through our software, including names, contact details, and inquiry history
    2. Customer relationships, interactions, and transaction history
    3. Data imported from third-party CRM or lead sources

  6. Social Media & Marketing Data:
    1. Connected social media accounts (Facebook, Instagram, Tiktok, Youtube, X, LinkedIn, etc.)
    2. Post engagement, follower interactions, and analytics
    3. Ad campaign performance and budget spending

  7. Transaction & Commission Management (for Brokerages using this service):
    1. Real estate transaction details, property listings, contracts, and commission breakdowns
    2. Automated calculations for commissions and earnings reports
    3. Brokerage compliance and legal documents

How We Collect Information

We collect information from the following sources:

  • Directly from you (when you create an account, enter information into our software, or communicate with us).
  • Automatically (when you interact with our platform, such as logging in, using marketing tools, tracking leads, or managing transactions).
  • From third-party sources (when you integrate social media, CRM, payment processors, or other external tools).

How We Use Your Information

  1. We use the information we collect to:
    1. Provide and manage our services, including software access, customer support, and billing.
    2. Optimize your marketing and lead generation efforts using data-driven insights.
    3. Facilitate social media management, including scheduling, posting, and analyzing content performance.
    4. Enable CRM functionality, allowing users to manage leads, contacts, and transactions.
    5. Assist in compliance with legal, financial, and brokerage requirements.
    6. Enhance security, fraud prevention, and data protection.
    7. Improve platform functionality, personalization, and user experience.

  2. Marketing & Communication:
    1. We may send you marketing emails or text messages, service updates, newsletters, or promotional offers.
    2. You can opt-out of marketing communications at any time by updating your preferences.

How We Share Your Information

We do not sell your personal information to third parties. However, we may share data in the following ways:

  • With Service Providers – Third-party partners (such as cloud hosting, payment processors, analytics providers, and MLS's, other integrations) that assist in delivering our services.
  • With Business Partners – For lead generation, your brokerage if they purchased the services for you, or other industry partners that are important for account success.
  • For Legal Compliance – If required by law, court order, or government request.
  • In Business Transfers – If we undergo a merger, acquisition, or sale of assets.

Data Security

We implement security measures to protect your data, including:

  • Encryption of sensitive data (e.g., passwords, payment information).
  • Access control measures to prevent unauthorized access to data.
  • Regular security audits and compliance checks.

Despite these measures, no system is 100% secure. You are responsible for maintaining the security of your login credentials.

Data Retention

We retain personal data only as long as necessary for business, legal, or compliance purposes. Data may be deleted upon:

  • Account closure or request for deletion.
  • Legal retention periods expiring
  • Inactive accounts exceeding our retention policy

Your Privacy Rights

Depending on your location, you may have the following rights:

  • Access & Correction: Request copies or corrections of your data.
  • Data Deletion: Request deletion of your data (subject to legal obligations).
  • Opt-Out of Marketing: Manage your communication preferences.
  • Data Portability: Request a copy of your data in a structured format.

To exercise these rights, email privacy@backatyou.com.

Third-Party Integrations

Our platform integrates with various third-party services, which may include:

  • Social Media (Facebook, Instagram, Tiktok, Youtube, X, LinkedIn, etc.)
  • Payment Gateways (Chargebee, Stripe, PayPal, etc.)
  • CRM & Lead Management Tools (Zapier, Salesforce, etc.)
  • Cloud companies and other service providers (AWS, Azure, Digital Ocean, Switch, Akamai, etc.)

Each third-party provider has its own privacy policy, which we encourage users to review.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to:

  • Improve user experience and functionality
  • Track analytics and platform performance
  • Provide targeted advertising (Google Ads, Meta Ads, etc.)

Users can manage cookie settings in their browser.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated "Effective Date."

Contact Information

For questions or concerns about this Privacy Policy, contact us at:


📧 Email: privacy@backatyou.com

📍 16501 Ventura Blvd, Suite 400, Encino, CA 9146